Rebuilding Squirrelli’s operational structure so the agency could manage its work through one defined foundation built around how the business actually runs.
year
2026
industry
Talent & Model Agency
Services
Operational Architecture
CRM Design & Implementation
Pipeline Architecture
CHALLENGES
Squirrelli’s growth increased the volume of information moving through the business. Without one unified structure, maintaining visibility required more manual oversight and limited the agency’s capacity to manage further growth.
OUR APPROACH
Architecting Squirrelli’s Business Logic Into a Centralized CRM.
Squirrelli’s operating data had expanded across 27 files and seven workbooks. The structure included 64 spreadsheet tabs with 14,862 rows but lacked one centralized operating model.
We audited the full system and mapped the business logic behind it. That analysis became an eight-board CRM connecting the sales pipeline with internal operations while establishing dedicated KPI and financial tracking.
THE RESULTS
A Stronger Foundation for Growth and Automation.
The new operating system gives Squirrelli clearer control over performance and finances. It is built to save time while supporting long-term growth and future automation.
14,862
Operational Data Organized
87%
Reduction in Process Fragmentation
Working with DAUBIX has been a great experience. They’re knowledgeable and clearly know what they’re doing.
James Vazquez
Founder of Squirrelli
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